👉 Based on “The 7 Habits of Highly Effective People” by Stephen Covey – adapted for hair salon entrepreneurs 👈
Many hair salon entrepreneurs are under pressure every day.
They respond to customer inquiries, solve problems within the team, handle orders – and at the end of the day, there’s no time left to work on their own business.
But the difference between an average hair salon and a top-notch salon lies in the entrepreneur’s mindset.
💡 Are you REACTIVE or PROACTIVE?
🚀 Stephen Covey explains in “The 7 Habits of Highly Effective People”: Successful entrepreneurs don’t wait, they act. They take control and don’t let external circumstances drive them.
Here you’ll learn how to act proactively as a hair salon entrepreneur, position your salon for growth, and finally have more time for what matters most!
1. Are you a reactive or proactive hair salon entrepreneur?
🔴 Reactive hair salon owners:
❌ “My customers don’t want to pay more.”
❌ “There’s too much competition in my city.”
❌ “I can’t find good employees.”
🟢 Proactive hair salon entrepreneurs:
✅ “I develop a unique offering that my customers are happy to pay more for.”
✅ “I position myself so that customers perceive me as an expert.”
✅ “I actively work on my employer branding to attract the best employees.”
🔥 Successful hair salons don’t happen by chance, but through targeted decisions!
2. Your hair salon is the result of your decisions
Many hair salons struggle with low prices, fluctuating sales, and unmotivated employees. But the cause often lies not in external circumstances – but in the entrepreneur’s leadership.
👉 Example from everyday salon life:
A hair salon in Munich complained about customers who only wanted the lowest price. Instead of getting annoyed, he asked himself:
❓ “What can I do to position myself as a premium salon?”
✅ He specialized in balayage and hair extensions.
✅ He invested in high-quality products and intensive consultations.
✅ He adapted his marketing and demonstrated his added value.
Result:
After 6 months, he had 30% fewer clients – but 50% more revenue because he proactively changed his strategy!
🚀 Ask yourself: Which areas of your salon can you actively improve?
3. Take control: 3 things you should do differently starting today
🔹 1. Your salon must be run with a strong “why”
Reactive hairdressers work “because they have to.” Proactive hairdressers have a clear vision and strategy.
❌ Reactive: “I do this because it’s my job.”
✅ Proactive: “I want to be the best salon for modern color techniques in my city.”
💡 Tip:
Set a specific goal for the next year:
➡ “I will become the leading blonde specialist in my city.”
➡ “I will increase my sales by 30%.”
➡ “I will find the best hair salon staff and retain them long-term.”
🔹 2. Solve problems instead of complaining about them.
Reactive entrepreneurs wait for problems to resolve themselves. Proactive entrepreneurs develop solutions.
🔥 Practical example:
Problem: “My customers often say my prices are too high.”
❌ Reactive: “Then I guess I have to lower my prices.”
✅ Proactive: “I will explain the added value of my services to my customers and offer premium packages.” (hair salon balayage specialist, increase hair salon profits)
🔹 3. Your salon shouldn’t slow YOU down – it has to grow WITH you!
Many hair salon owners are so busy with day-to-day business that they don’t have time to develop their salon.
💡 Tip:
✅ Automate tasks that slow you down (online appointment booking, social media planning).
✅ Train your team to work independently – you’re an entrepreneur, not a firefighter! (hair salon employee training, hair salon HR management)
✅ Work ON instead of just IN the company – use 2 hours per week for strategy and planning.
4. Success begins with small, proactive steps
Many hair salon owners think they need to make big changes to be successful. But often, making small, proactive decisions that add up is enough.
Example of a 30-day proactivity challenge:
📅 Days 1-5: Write down your vision for your salon.
📅 Days 6-10: Identify the biggest challenges and create a solution plan.
📅 Days 11-15: Optimize your appointment scheduling to save time.
📅 Days 16-20: Develop a social media strategy to attract more new clients.
📅 Days 21-25: Offer a premium service for which you can charge higher prices.
📅 Days 26-30: Analyze your results and celebrate your progress!
Conclusion: Proactive hair salon entrepreneurs succeed because they control their own destiny!
❌ Reactive hair salon owners blame external circumstances.
✅ Proactive hair salon owners actively seek solutions and implement changes.
🚀 Start today with these 3 steps:
✔ Set a specific goal for your salon.
✔ Identify 3 things you can do differently starting today.
✔ Make conscious decisions that will grow your business sustainably.
💬 What proactive decision will you implement first? Share it in the comments!
🚀 Take the first proactive step & take your hair salon to the next level!
