Every hairdresser knows the problem: Customers want the best service but are often hesitant when it comes to expensive treatments. Whether it’s balayage, hair extensions, or exclusive care treatments – you know your offering offers real added value. But why do they often choose the cheaper option?
The solution: You have to present your offer in such a way that customers can’t help but say “Yes!” In Pitch Anything, Oren Klaff describes how to convince them with the right sales strategy without pressure but with maximum impact.
Here are three proven methods to successfully sell your hairdressing services and increase revenue in your salon.
1. Take Control: Why You Need to Lead the Consultation
One of the biggest mistakes in sales conversations is giving customers too much control. Hairdressers often ask:
❌ “Would you like a care treatment to go with it?”
❌ “Should I recommend another product?”
🚀 Better: Instead of asking uncertain questions, present your recommendation as a logical consequence.
✅ Strong formulations for more sales:
👉 “For your hair structure, I recommend our keratin treatment – it perfectly seals the color and provides shine and suppleness for 6 weeks.” (hairdresser balayage specialist, increase hair salon profits)
👉 “To keep your extensions beautiful for a long time, you need our special care set – this keeps your hair silky and shiny.” (hairdresser extensions, sell hairdresser products)
💡 Tip: Use storytelling! Tell stories about customers who experienced visible improvements as a result of the treatment. Customers buy emotions, not just services.
2. Status & Exclusivity: Make your hairdressing services desirable
Why do customers willingly pay €300 for balayage or hair extensions? Because these services are associated with exclusivity and prestige!
📌 How to increase the status of your services:
🔹 Use high-end names: Instead of “haircut” → “Signature Hair Cut” / Instead of “care treatment” → “Luxury Gloss Treatment” (hairdresser balayage specialist, hair salon profit increase)
🔹 Communicate exclusivity: “Only 5 spots available per week – for clients who want the best for their hair.”
🔹 Use social proof: Post before-and-after photos on Instagram with “Only for clients who want the premium look!” (hairdresser online marketing, hair salon customer loyalty)
💡 Success story: A salon offered a “VIP Color Upgrade” for regular clients – with special care and styling tutorials. Result? 90% of clients booked the upgrade!
3. The Perfect Hair Salon Offer: The 4 Components of an Irresistible Pitch
According to Oren Klaff, every successful offer needs four building blocks to convince customers:
1️⃣ Emphasize Value
👉 “This treatment will extend your hair color for up to 3 weeks and prevent dryness!”
2️⃣ Leverage Scarcity
👉 “I only have 2 appointments left this week for our exclusive luxury hair therapy.” (Successful Hair Salon Management, Hair Salon Customer Retention)
3️⃣ Minimize Risk
👉 “If you’re not satisfied with the result, you’ll receive a free styling session worth €30.”
4️⃣ Create a Call to Action
👉 “Secure your spot now – only 3 appointments left this week!”
💡 Tip: Train your team to apply this method in every customer consultation.
Conclusion: Increase sales through smart sales psychology in the hair salon
With the right sales strategy, you can sell your high-quality hair salon services more easily without feeling pushy.
✅ How to increase sales in your hair salon:
🔹 Conduct the conversation confidently – customers expect a clear recommendation.
🔹 Leverage exclusivity & status – make your services “must-haves.”
🔹 Present your offer irresistibly – with the 4 building blocks of a successful pitch.
💬 Which of these techniques will you implement in your salon? Write it in the comments!
🚀 Use these sales techniques and increase your sales without pressure!
