Hair salon owners struggle with price pressure, competition, and indecisive customers. But what if customers stopped asking about the price altogether and instead saw your offer as a unique opportunity?
That’s exactly what Alex Hormozi describes in “100 Million Offers”: An offer must be so good that customers would feel stupid if they turned it down!
How can you implement this for your hair salon? Here are three steps to create irresistible offers that your customers will love and that will set you apart from the competition.
1. Added Value Over Price – Why Customers Prefer Quality Over Cheap Prices
Many hair salons are afraid to raise their prices. They think, “If I charge more, customers will stop coming.” But the truth is: Most customers aren’t looking for the cheapest offer, but rather the best experience and the best result!
🚀 Comparison:
🔴 Bad: “Women’s haircut for €39”
✅ Good: “Premium women’s haircut with personalized hair texture test, styling advice & head massage – only €49!”
Why does this work?
Customers love it when they get clearly visible added value for their money.
You immediately differentiate yourself from run-of-the-mill hairdressers who only offer “cut & blow-dry.”
A higher price often appears more premium! Customers are willing to pay more if they feel exclusive.
💡 Tip: Create an exclusive VIP treatment, e.g., with special care products or personalized hair analysis. (Hairdresser customer loyalty, increase hair salon profits)
2. Packages & Subscriptions – Retain customers long-term and increase sales
Most hairdressers sell individual services. But what if your customers paid monthly – and you had predictable income?
Practical examples of subscription models in hair salons:
💎 VIP Hair Club (hairdresser customer loyalty)
Monthly payment of €59
1 haircut per month included
10% discount on color & care products
Exclusive VIP customer service with priority appointment scheduling
🎨 Color Lovers Package (hairdresser balayage specialist)
One-time payment of €299 for 3 color treatments per year
Including intensive care & glossing
Saves the customer €60, but gives you long-term revenue security!
📌 Why does this work?
Customers feel special and valued.
Your revenue becomes more predictable – you have regular income instead of fluctuating.
Customers who already pay come to the salon more often and purchase more additional services.
💡 Tip: Try a 3-month membership as an introduction to convince customers of your subscription model.
3. Urgency & Exclusivity – Why Customers Should Book Immediately
“I’m still thinking about it” – you’re probably familiar with this statement. Many customers hesitate because they don’t feel any urgency. But you can change that!
Three ways to motivate customers to book quickly:
✅ Limited-time offers:
“Only 10 available: Exclusive balayage & care package for €129 instead of €159!” (hairdresser balayage specialist, successfully managing a hair salon)
✅ Combination with events:
“Book by the 30th of the month and receive an invitation to our VIP customer evening with champagne & styling tips.” (hairdresser customer loyalty)
✅ Exclusive additional services for those who decide quickly:
“Anyone who books an appointment by Saturday will receive a free head massage with essential oils.”
📌 Why does this work?
Customers love limited-time offers – they don’t want to miss out.
Exclusivity increases the value of your offer.
When you emphasize the value of your offer, price becomes secondary.
💡 Tip: Regularly run seasonal promotions to increase bookings (e.g., a “Spring Hair Care Special” in March).
Conclusion: Make your hair salon offer so good that customers can’t say no!
Successful hair salon entrepreneurs don’t think in terms of price, but in terms of added value!
💡 Checklist for your irresistible offer:
✅ Is the added value visible?
✅ Is there a way to retain customers long-term?
✅ Have you incorporated urgency and exclusivity?
💬 Which of these strategies will you implement in your salon? Write it in the comments!
🚀 Start now and make your offers irresistible!
